Digital Marketing Director
Job Summary
As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Responsibilities:
- Build our digital marketing roadmap.
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency.
- Measure ROI and KPIs and prepare budget.
- Develop specific campaigns to create and maintain high levels of customer interaction.
- Oversee our social media accounts.
- Manage and improve online content, considering SEO and Google Analytics.
- Forecast sales performance trends and act proactively to increase our market segment.
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies.
- Motivate digital marketing team to achieve goals.
- Monitor competition and provide ideas to stand out.
- Stay up-to-date with digital technology developments.
Requirements:
- Proven work experience as a Digital marketing director.
- Demonstrable experience in designing and implementing successful digital marketing campaigns.
- Strong understanding of how all current digital marketing channels function.
- Solid knowledge of online marketing tools and best practices.
- Hands on experience with SEO/SEM, Google Analytics and CRM software.
- Familiarity with web design.
- Excellent analytical and project management skills.
- Strong team management and communication (written and verbal) skills.
- BSc degree in Marketing, Digital technologies or relevant field.
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